How can the LED display industry leverage the new retail trend to achieve transformation?
Published by: Dexin Release date：2021-7-29 Reading times：930second
Under the current trend of new retail, many industry giants have joined forces to join the transformation of the retail industry in this new era. The LED display industry also has hope to take advantage of the new retail trend, create better visual and shopping experiences for customers, and upgrade retail stores to drive the growth of the commercial display market. At the same time, the arrival of the new retail era has also created new opportunities for LED screen companies to transform their supply chains, physical stores, and even restructure the relationship between manufacturers and customers.
What is New Retail? What are the differences between new retail and traditional retail? What industry opportunities can new retail bring? Alibaba said that new retail is a reconstruction of the human goods market, while JD.com believes that the change in retail is actually a change in the underlying retail infrastructure. Setting aside these fancy definitions, we can be certain that the retail industry has entered a new stage of the times and is undergoing a huge transformation
So, what impact will these have on the LED display industry when entering new retail?
1、 The Revolution of Display Terminal Scenarios in Retail Malls
For traditional brick and mortar retail, building beautiful and attractive stores and shopping centers, providing customers with high-quality products, polite services, as well as environmental space, lighting, beautiful decoration, and so on, to give customers an experience. However, such scenes have been overly commercialized for decades, with similar experiences and a growing lack of appeal to consumers. The scene of using LED large screens as display terminals is becoming increasingly popular, especially LED commercial display products that combine interactive, big data cloud operation, VR and other technologies, which will undoubtedly become the darling of the new retail field.
The terminal scene revolution under the future new retail should focus on "design, interaction, and experience", graft more cross-border elements into the scene, meet consumers'' emotional needs for personalization, design sense, etc., enrich diversified experiences, and form new commercial spaces and atmospheres. LED screens have become a window for communicating customers'' recognition of the value of the mall and products.
2、 The transformation of the supply chain process for screen enterprises
In the era of new retail, the essence of supply chain management for LED display manufacturers has not changed. It is still necessary to integrate and collaborate various links in the chain, such as upstream raw material suppliers, various sales channels, warehouses, channel distributors, etc., to ensure that the products needed by customers are accurately delivered to them in a short period of time, thereby achieving cost reduction of the entire system while meeting service levels.
SUZHOU DEXIN ELECTRONIC TECHNOLOGY CO.,LTD
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