Let the LED lighting industry remain active during the off-season
Published by: Dexin Release date：2021-7-29 Reading times：575second
Strategy 1: Transfer the market
When the so-called ''off-season'' arrives, shift the market to find suitable markets and shift the focus of sales.
Strategy 2: Explore innovative channels
The "Pareto Principle" refers to the fact that 20% of customers determine 80% of sales, and this is also true in the lighting industry. Many LED lighting companies focus their efforts on customers such as general distributors or primary distributors. But the primary market has become saturated, and it is difficult for brand products to make further breakthroughs. Therefore, new marketing channels can be explored to find new growth points. Such as developing secondary merchants and terminal retail points, or entering the second and third tier markets.
Strategy 3: Promote new products
By utilizing the existing sales team and sales network to promote some popular new products, LED companies can only avoid the off-season if they choose the right products.
Strategy 4: Increase Promotion Efforts
Intensify promotion efforts for key markets and customers with extensive sales channels and comprehensive marketing networks. Increase popularity through promotional activities, where popularity leads to wealth Increase value-added services and stimulate consumption. When promoting, it is necessary to increase the promotion of high-end products and increase the proportion of mid to high end products in total sales, which is conducive to reducing sales costs and improving sales profitability.
Strategy 5: Make timely internal adjustments within the enterprise
The off-season is a good time for companies to complete internal adjustments. LED companies should focus on both hardware and software, while improving their corporate systems and cultural development, organizing systematic training for sales personnel to enhance their professional knowledge and market control abilities.
SUZHOU DEXIN ELECTRONIC TECHNOLOGY CO.,LTD
general manager：Mr. Huang Mobile：13776109016 Email：carl@dexin-tech.com
Contact：Mr. Huang Mobile：15058110952 网址：http://www.dexin-tech.com
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